The hugely successful Max Store concept of the GCC market has been launched in India in 2006 to tap the growing Indian retail market, which has experienced multifold changes in the last few years.

Max India has carved a niche through the introduction of large-format value-retailing concept targeting the highly discerning young Indian families. The stores offers a complete range of contemporary clothing, footwear, home furnishing and accessories at affordable prices, for all occasions, for men, women and children including an extensive range of ethnic wear for the Indian woman.

Organized retailing in India is booming and Max has launched its first store in India at the right time. There is a huge lacuna and virtually no organized retailer in the value retail segment. Maintaining the spirit of the Gulf stores, Max in India offers contemporary fashion and international shopping experience at affordable prices.

Max India plans to open 30 stores of an average size of 18,000 square feet by 2008, spread across 20 metro and mini-metro cities. Max stores are present in 7 cities - Delhi, Bangalore, Hyderabad, Agra, Lucknow, Ahmadabad and Indore. The stores promise great value coupled with global shopping experience through international store ambience and service levels.